Consumer responsibility

At Intersnack, we want to deliver great taste while also offering products that can support a healthy lifestyle.

We are continually working on innovations and new product lines.

We are also committed to communicating in a clear, open and transparent way to help people make informed decisions about the snacks they choose.

We offer products to enjoy as part of a balanced diet and continually respond to sustainability considerations and changing consumer preferences. This includes everything from offering consumers healthier and more sustainable choices to improving packaging.

Informing our consumers

The Intersnack Group is a member of the European Snack Association (ESA) and signatory of the EU Pledge.

The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children younger than 13 years. It is a response from industry leaders to calls made by the EU institutions for the food industry to use commercial communications to support parents in making the right diet and lifestyle choices for their children.

Following our principles of responsible marketing to children, the Intersnack Group has committed with the latest enhancement of the EU pledge in 2022 not to do any advertising to children for potato-based products at all.

If you see any marketing communication that is potentially in breach of the EU Pledge and wish to file a complaint, please click here.

EU Pledge

Product quality and safety

We do everything in our power in order to garantee the highest quality and safety of our products. These actions include:

GFSI and constant monitoring
Risk managing and risk assessment
Supervisory guidelines for the treatment of allergenic substances
AIB audits
Keeping our factories' hygene systems up to the strictest specifications

Product safety - monitored by independent parties

We work together with GFSI - Global Food Safety Initiative - which is a worldwide association that aims to create an extended food safety community. Our goal is to compare our food safety standards with the industry's bests. Furthermore, our company is regularly audited by the acknowledged organization, the AIB.

Early warning system

Our risk management system helps us to notice any signs of product safety hazards and also helps us to take proper precautionary measures.

Product safety and food allergy

We have worked out a program to decrease the amount of allergens in our products. On top of that, we implemented a specific supervisory guideline about the handling of allergenic substances. During our production, this guideline draws the attention of our colleagues to the proper way of managing allergens, which has already resulted in the decrease of allergenic risks for our products.

Health and nutrition

We are constantly working to improve the quality of our products from a nutrition physiology perspective as well. As a part of this, we pay extra attention to the followings:

Developing products only with natural flavours
Products that fit into a unique diet
Products with low salt and low fat levels
Products with low amount of saturated fat
Reduction of allergens that can be avoided in foods
Reduction of food-borne contamination

Our main results

Reducing saturated fat levels

There are significant differences between fat and fat. What this means is that a product is healthier and has higher nutrition values, if we replace the saturated fats with non-saturated fats. We have managed to lower the saturated fat levels of our chips and speciality products by 86% since 2006 with using oils that contain low levels of saturated fats, like sunflower and rapeseed. Parallel with this, the level of non-saturated fats in our products has been higher, which we plan to further increase in the future.

Great tastes - without artificial additivies

We have reduced the use of artificial additives by 84% in our branded products since 2007. Meanwhile, the tastes of our products are still the same.

Consumer responsibility in practice

Innovating

to meet the growing demand for better snacks

“Healthier options should taste just as good - not almost as good – as other products. We don’t compromise on taste.”

This is our philosophy when it comes to product innovations. With success - the popularity of our innovative Lentil Chips has proven to be one of the biggest growth drivers of our speciality business.